Elmhurst Chamber's Request for 'Got It' Money Met With Questions from Aldermen
Development Committee will look at effectiveness of marketing strategy.
When the “Got It in Elmhurst” campaign was created two years ago, the economy was in free fall and city officials and businesses wanted to remind residents that dollars went further when spent locally. Two years later, the city is seeing a rebound in sales tax revenues, and both the city and the Elmhurst Chamber of Commerce and Industry want to keep it that way. But while City Council agreed Monday to continue its financial support of "Got It in Elmhurst," aldermen also are asking if the “Got It” campaign is having the hoped-for impact. Last week, the Development, Planning and Zoning Committee approved spending $9,900 of a $25,000 fiscal year 2012-2013 budget for the Chamber to purchase both web and print ads in local media outlets. The …
Karen Chadra
2:00 pm on Saturday, February 9, 2013
Journalism Major, I would love to talk to you about different elements of new media, and how journalism ethics, the immediacy of the Internet and an open exchange of ideas can create unique challenges for reporters and editors. I'm sure your professor would agree that not every issue is black and white, and there is not a one-size-fits-all approach to every story. Ethics and truth first, always. … more ›