JMC Barbershop Revives the Classic Men's Hangout with a Modern Twist
Shop owner's passion for music inspires the store's design.
The traditional men's barbershop is an icon of 20th century America. A few decades ago, you could find shops in small towns and big cities across the country, filled with men on their way to work. They came to talk sports, talk politics and hear the latest town gossip. But the rise of corporate hair salons, like Super Cuts and Hair Cuttery in the 1980s, slowly chipped away at the local barbershop's popularity. Jason Clarida, owner of JMC Barbershop, 105 N. Addison Ave. in downtown Elmhurst, is bringing the icon back to life. When customers walk in, they immediately notice the walls covered with posters of Jimi Hendrix, Bob Dylan and other music legends. Clients are free to mess around with the shop's acoustic guitar or electronic drums …
